Daily app helps users build good habits to achieve self improvement. Users can break their goals into milestones and after going through the process step by step, users would replace bad habits with good ones and make their life stay motivated in order to achieve their own goals.
During this quarantine time, our normal daily routine is disrupted, it is very easy to become unfocused, and fall into bad habits. Lack of motivation is most people are facing during this time. The goal of the design is to help support users in managing the life changes, make their life stay motivated during social distancing time through changing their behavior and help them achieve goals, raise awareness of self-care or self improvement.
People who face life changes, students and people who work from home feels lack of motivation or loneliness.
User retention is critical for users success during the process of behavior changing. I want to encourage app users to gain motivation to keep using the app on a daily basis.
I conducted interviews with people to learn about during this quarantine time, how they face life changes, what they do to keep motivation, what are problems they are facing, and how they overcome their challenges.
I used the method of “extremes and mainstreams” from IDEO to conduct interviews with two people with very big age gaps. The most common answer I got was:“I know I need to move and do something, but there are so many reasons to not to work because I’m at home, it is very disruptive.” I also did some web research on related topics.
The interview and web research was great for quickly gathering information and getting deeper understanding of my target audience, the main takeaways from my researches were:
1. People feel lonely
2. Very hard to stay productive and motivated
3. Motivation is when we are compelled to do something for a reward
Accord to some of my researches, I have developed some possible solutions for the problem:
Break goals into manageable tasks
Setting a time limit for activities
In order to identify what needed to accomplish for this product, I started by talking to my targeted user. After shifting through different user needs, I am able to find pain points: they wanted a way to easily supervise themselves in order to accomplish their goals.
With the pain point being found, I have an idea of creating a reward system, user could collect beautifully illustrated cards after everyday task completion, also there is a button that user could easily click and share the completion card through different social media.
I developed a journey map for my users. This process helped me to decide how my user’s experience might be designed to fit in with the reward system. There are three stages users need to go through in order to build a virtuous circle and get more motivation from it.